The good showcasing guide
A living resource developed by British Underground to help you navigate international stages,
build industry connections, and
elevate your career on the world stage
With a background spanning visual arts, advertising, and music journalism, James Anderson-Hanney, Publisher of Songlines magazine, has carved a career that blends cultural curiosity with entrepreneurial spirit. British Underground spoke to James the enduring power of music to transcend borders and championing global music through editorial and strategic partnerships.
A year on from winning the Special Jury award at SXSW 2024 for Soul Paint, Sarah returns to SXSW 2025 as Future Art and Culture’s ambassador, kicking off this year’s expedition with exhibitor tips, a detailed food & drink guide and all you need to know before you head to Austin.
Radio host, musician and events coordinator at Jazz re:freshed Yemi Sawyerr heads to her third SXSW in Austin this year. British Underground ask Yemi how to successfully prepare for industry conferences like SXSW, what diversifying the music industry and curating culture entails and how to balance a professional and musical career.
British Underground, Arts Council England and Songlines Magazine publish Routes, a free 52-page printed guidebook highlighting England’s best festivals, venues and expos, with additional advice on artist mobility and funding plus insights from artists and industry insiders.
Audio Manager UK at Spafax Philippa Starns heads to her eighth WOMEX this year. British Underground ask Philippa how to successfully prepare, engage with and enjoy global industry conferences like WOMEX.
Dubbed the future of folk music by Pentangle’s John Renbourn, singer-songwriter John Smith candidly shares 'Tracks and Trails', his carefully selected Americana playlist, a first-hand account of live showcasing over the years and why Americana music is a unique celebration of great storytelling.
Tech consultant, musician and recording engineer Louis Milburn introduces live performance tech-advancing, helping you prepare for your next live showcase.
Connecting with our partners, managers and emerging music talent, BU were amongst some of the people and organisations in the UK music industry prepping to showcase at SXSW.