British Underground showcases outstanding UK music, art and immersive technology to international industry audiences.
British Underground’s 5 showcasing tips
1. Set specific goals
Ask yourself: what are you career goals and how are you going to get there? Are you looking for a PR, a festival booking, an agent?
2. Prepare
Be intentional with your time. Secure your funding, material & team and have your elevator pitch ready.
3. Be memorable
Be personable. Be friendly.
4. Listen, and have something to offer.
Adopt a collaborative outlook.
5. Breathe
Look after your physical and mental well-being so you can be calm, open and welcoming.
Apply now and discover all the ways you can participate at SXSW Sydney October 2024 – from performing live music, premiering your film project or proposing topics and panel speakers and much more.
Celebrating the release of Back to Black, the feature film that chronicles the life and music of Amy Winehouse, British Underground’s Crispin Parry reflects on producing her US debut at the NYC Bowery Ballroom on March 13, 2007.
The Future Art and Culture artist reveals why tech, violence and kisses were such a winning combination for him at the SXSW XR Exhibition.
Musician Eli Crossley, mother Emily Reuben OBE and British Underground founder Crispin Parry feature in BBC technology journalist Nick Kwek ‘s documentary “Click”, raising awareness for access to technology that helps people like Eli, who has Duchenne Muscular Dystrophy (DMD), keep his artistry alive.
Sian Eleri gives the inside look into SXSW as she broadcasts direct from the live music capital of the world, Austin, Texas.
Kiss/Crash by new media artist Adam Cole wins the SXSW 2024 XR Audience award. This award-winning piece includes autobiographical themes of loneliness, desire, and intimacy in the digital age.
From Fabiana Palladino’s sultry soulful tones to the “maximum madness” of Fat Dog, British Underground’s March New Music Edit playlist curates a selection of the UK’s exciting emerging sounds.
With a queue all night round the block at the Velveeta Room in Austin, Jazz re:freshed Outernational hosted their 8th live music showcase at SXSW featuring UK Jazz acts Chelsea Carmichael, Richard Spaven, NeOne the Wonderer, Kyra, Ebi Soda and Sultan Stevenson.
UK studio Hatsumi’s project SOUL PAINT wins the XR experience competition at this year’s South by Southwest festival in Austin, Texas.
Celebrating 22 years hosting UK showcases at South by Southwest (SXSW) from Amy Winehouse to Stormzy, British Underground announces three curated nights of music as part of the official SXSW Music programme.