The Future Art and Culture programme pushes the boundaries of art and technology through exhibitions, panel discussions, partnerships and networking events, and is produced by British Underground.

British Underground creates transformational opportunities for UK musicians at SXSW, introducing artists and producers to international creative communities and industry networks.

British Underground co-ordinates the Horizons partnership, which celebrates the diverse music that comes from England, Ireland, Northern Ireland, Scotland/Alba and Cymru/Wales – helping talented artists gain international recognition on the world stage.

Good Showcasing Guide (coming soon)