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SXSW 2026
PROGRAMME
British Underground spotlights the UK’s next generation in music at SXSW 2026
At SXSW (South by Southwest), new, developing and established artists enhance
their careers by showcasing to the global music industry.
This year, British Underground and Jazz re:freshed to celebrate a decade of
co producing the Jazz re:freshed Outernational showcase, alongside the return of
British Underground’s iconic Bootleg BBQ at Sam’s Town Point in association with record label Light In The Attic.
Explore the Jazz re:freshed Outernational and Bootleg BBQ line ups at SXSW 2026 below.
Artwork: Jazz re:freshed
2026 marks the 10th anniversary of grassroots jazz organisation Jazz re:freshed partnering with British Underground at SXSW. For more than two decades, Jazz re:freshed has been a driving force within the UK jazz scene, championing emerging, forward-thinking talent.
This year’s SXSW showcase spotlights the very best of the UK jazz scene, bringing together a dynamic lineup of boundary-pushing artists. The line-up features Zola Marcelle, Amy Gadiaga, Knats, Femi Temowo, Mackwood and Werkha.
Artwork: Ria Nightingale
The Bootleg BBQ is British Underground’s iconic music show featuring emerging UK talent at Sam’s Town Point, the family-run South Austin honky-tonk bringing together a community of local artists and associates since 1981.
Bootleg BBQ will be serving new music from extraordinary UK bands Karma Sheen, Whitelands and Congratulations with a side order of classic Austin BBQ, fine beers and good times. Hosted in partnership with Light In The Attic records.
Mackwood Jazz re:freshed Outernational
Congratulations Bootleg BBQ
Femi Temowo Jazz re:freshed Outernational
Karma Sheen Bootleg BBQ
Zola Marcelle Jazz re:freshed Outernational
Amy Gadiaga Jazz re:freshed Outernational
Knats Jazz re:freshed Outernational
Whitelands Bootleg BBQ
“"Since 2017 British Underground has been working with Jazz re:freshed to bring the UK’s vibrant new talent to international audiences at South by Southwest in Austin. Supported from the beginning by Arts Council England, this has been an incredible journey for everyone involved.
The Jazz re:freshed showcases have become a must-see event and have had a transformative effect on the UK jazz scene with many artists going on to launch long-term international careers."
– Crispin Parry MBE, CEO, British Underground
A Look back at SXSW 2017 with jazz re:freshed
On the 15th March 2017 innovative music curator Jazz Re:freshed and showcase producer British Underground launched Outernational, a two year live music project highlighting artists at the frontline of UK jazz at SXSW 2017.
The partnership included a major stage at the festival in Austin and will be followed by a series of showcase events in partnership with Brooklyn-based festival promoter AFROPUNK in Europe and North America.
The showcasing programme, supported by funding from Arts Council England, featured world-class emerging UK jazz artists currently shaping our understanding of the contemporary UK jazz genre.
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What is SXSW?
South by Southwest (SXSW) dedicates itself to helping creative people achieve their goals.
Founded in 1987 in Austin, Texas, SXSW is best known for its conference and festivals that celebrate the convergence of tech, film, music, education, and culture.
SXSW now holds events in Austin and London. -
What do BU do?
Our team of expert live event producers work with platforms like Jazz re:freshed, Dialled In, Selector Radio and Broadside Hacks to create transformational opportunities for UK musicians, artists and producers by giving them a stage to perform and connecting them to international creative communities and industry networks.
We also host Bootleg BBQ, our iconic music show featuring emerging UK talent alongside curated guest performances. -
Who has participated from the UK?
Our work at SXSW started in 2003, and has since helped emerging musicians in the thriving UK music scenes and introduced acts like Amy Winehouse, Milkweed, Stormzy, Ebi Soda, Corto Alto, Chiedu Oraka, Ezra Collective, Shabaka Hutchings, The Darkness, Porij, and Yola to the USA and beyond.
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When does it happen?
SXSW Austin takes place annually in March.
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How do I apply?
Apply via the SXSW application portal, which can be found here.