Music at SXSW
At SXSW, our team of expert live event producers and future talent tastemakers create transformational opportunities for UK musicians, artists and producers by connecting them to international creative communities and industry networks.
Our work at SXSW started in 2003, and has since helped emerging musicians in the thriving jazz, metal and folk scenes and introduced acts like Amy Winehouse, The Darkness, Stormzy and Yola to the USA and beyond.
South by Southwest dedicates itself to helping creative people achieve their goals. Founded in 1987 in Austin, Texas, SXSW is best known for its conference and festivals that celebrate the convergence of tech, film, music, education, and culture.
Next year, SXSW is held March 7-15 in Austin, Texas for the 2025 SXSW Conference & Festivals.
KYRA Jazz re:freshed
Sultan Stevenson Jazz re:freshed
Lady Apple Tree Broadside Hacks
Chelsea Carmichael Jazz re:freshed
Richard Spaven Jazz re:freshed
Arielle Soucy Broadside Hacks
NEONE the Wonderer Jazz re:freshed
Ebi Soda Jazz re:freshed
Shaina Hayes Broadside Hacks
2024 at SXSW
Jazz re:freshed
British Underground co-produced the Jazz re:freshed Outernational showcase at SxSW 2024.
Since 2017 British Underground have helped to introduce British jazz musicians like Shabaka Hutchings, KOKOROKO and Ezra Collective to international markets.
In 2024, we returned to SXSW with Jazz re:freshed Outernational, showcasing Chelsea Carmichael, Ebi Soda, KYRA, NEONE the Wonderer, Richard Spaven and Sultan Stevenson.
Selector Radio
British Underground produced the Selector Presents with Sian Eleri showcase at SXSW 2024.
Shared with more than 30 countries around the world, Selector connects a global audience to anything and everything that’s exciting in the UK right now. Selector Radio is an Audio Always production for the British Council.
Broadside Hacks
British Underground produced the Broadside Hacks showcase at SXSW, introducing Arielle Soucy, The New Eves, Daisy Rickman, Lady Apple Tree, Shaina Hayes and Folk Bitch Trio.
The Broadside Hacks Folk Club found its home at Hackney’s MOTH club in March 2023 and has since become a central hub to a new generation of folk musicians in London.
Enola Gay Selector presents
Chiedu Oraka Selector presents
Eleni Drake Selector presents
The New Eves Broadside Hacks
O. Selector presents
Daisy Rickman Broadside Hacks
Nabihah Iqbal Selector presents
Porij Selector presents
Folk Bitch Trio Broadside Hacks
