SHOWCASING OUTSTANDING UK MUSIC, ART AND IMMERSIVE TECHNOLOGY TO INTERNATIONAL INDUSTRY AUDIENCES 
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Americana Fest
Americana Fest

British Underground showcase exceptional UK talent and host career-boosting industry networking events at AMERICANAFEST, the annual gathering that brings together legendary artists, the next generation of rising stars, fans, and industry professionals for multiple days of music and education.

Future Art and Culture
Future Art and Culture

The Future Art and Culture programme pushes the boundaries of art and technology through exhibitions, panel discussions, partnerships and networking events, and is produced by British Underground.

SXSW
SXSW

British Underground creates transformational opportunities for UK musicians at SXSW, introducing artists and producers to international creative communities and industry networks.

Horizons at WOMEX
Horizons at WOMEX

British Underground co-ordinates the Horizons partnership, which celebrates the diverse music that comes from England, Ireland, Northern Ireland, Scotland/Alba and Cymru/Wales – helping talented artists gain international recognition on the world stage.

Good Showcasing Guide
Good Showcasing Guide

Good Showcasing Guide: A living resource developed by British Underground to help you navigate international stages, build industry connections and elevate your career on the world stage.

Folk Alliance International
Folk Alliance International

British Underground produce live music showcases and networking opportunities for musicians and industry professionals at Folk Alliance International, the world’s largest gathering of the folk music industry and community.

BU Culture
In Print and In Person: Songlines Publisher James Anderson-Hanney on Championing Global Sound
In Print and In Person: Songlines Publisher James Anderson-Hanney on Championing Global Sound

With a background spanning visual arts, advertising, and music journalism, James Anderson-Hanney, Publisher of Songlines magazine, has carved a career that blends cultural curiosity with entrepreneurial spirit. British Underground spoke to James the enduring power of music to transcend borders and championing global music through editorial and strategic partnerships.

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Austin to London: Arts Council England Champions Music and Immersive Innovation at SXSW
Austin to London: Arts Council England Champions Music and Immersive Innovation at SXSW

Two dynamic, well-attended Arts Council England events spotlight music talent and immersive innovation. Plus, download the Future Art and Culture SXSW Austin Roundtable report.

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Apply to perform at Folk Alliance International 2026
Apply to perform at Folk Alliance International 2026

Whether your work is grounded in tradition or redefining the boundaries of genre and culture, performing at FAI is an opportunity to connect with community, media and peers and perform in front of an international industry audience.

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British Underground’s Award-Winning “Future Art and Culture” Returns to SXSW with More Pioneering Creative Talent
British Underground’s Award-Winning “Future Art and Culture” Returns to SXSW with More Pioneering Creative Talent

FAC 2025: World premieres include a new immersive film by Taiwanese artist Ting-Tong and the UK's Blast Theory, a journey through the cosmos by Atlantic Productions and Sussex University and the future of immersive live music experiences with Ristband.

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Build Your Own Pyramids, Write Your Own Hieroglyphs - Reflections on REMIX 2025
Build Your Own Pyramids, Write Your Own Hieroglyphs - Reflections on REMIX 2025

REMIX in a nutshell is a carefully curated collision of worlds. But what happens when you introduce voices that don't fit the standard creative tech narrative? British Underground hand over the mic to Marc Boothe, founder of B3 Media.

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Welsh Artists Eve Goodman and Taff Rapids Set to Make Waves at Folk Alliance International
Welsh Artists Eve Goodman and Taff Rapids Set to Make Waves at Folk Alliance International

In partnership with Wales Arts International, two exceptional artists from the Welsh Nation bring their roots, culture and heritage to Folk Alliance International 2025.

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Sarah Ticho’s exhibitor guide to SXSW
Sarah Ticho’s exhibitor guide to SXSW

A year on from winning the Special Jury award at SXSW 2024 for Soul Paint, Sarah returns to SXSW 2025 as Future Art and Culture’s ambassador, kicking off this year’s expedition with exhibitor tips, a detailed food & drink guide and all you need to know before you head to Austin.

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Bringing International Artists from UK and Beyond to Montréal for Folk Alliance International 2025
Bringing International Artists from UK and Beyond to Montréal for Folk Alliance International 2025

British Underground present a lineup of 30 artists from the UK and beyond in Montréal at the upcoming Folk Alliance International Conference (February 19 - 23).

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Industry insights with Yemi Sawyerr: International showcase prep and balancing a multifaceted career
Industry insights with Yemi Sawyerr: International showcase prep and balancing a multifaceted career

Radio host, musician and events coordinator at Jazz re:freshed Yemi Sawyerr heads to her third SXSW in Austin this year. British Underground ask Yemi how to successfully prepare for industry conferences like SXSW, what diversifying the music industry and curating culture entails and how to balance a professional and musical career.

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Future Art And Culture At SXSW 2025 - Are You Ready?
Future Art And Culture At SXSW 2025 - Are You Ready?

Look ahead to the British Underground Future Art and Culture key dates at SXSW in Austin, Texas.

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British Underground’s 5 showcasing tips

1. Set specific goals

Ask yourself: what are you career goals and how are you going to get there? Are you looking for a PR, a festival booking, an agent?

2. Prepare

Be intentional with your time. Secure your funding, material & team and have your elevator pitch ready.

3. Be memorable

Be personable. Be friendly.

4. Listen, and have something to offer.

Adopt a collaborative outlook.

5. Breathe

Look after your physical and mental well-being so you can be calm, open and welcoming.

View fullsize British Underground and Arts Council England presented two major events at UK House, SXSW London 2025, spotlighting new music and immersive innovation from across the UK. Monday’s Music Mixer featured standout performances from @jawariband, @m
View fullsize British Underground are proud to produce Arts Council England’s Music Mixer at UK House, SXSW London Titled ‘Bringing It All Back Home’, this event brings together the music industry for networking and gives London a taste of the
View fullsize A window into the wonderful world of BU: Swipe across for highlights from: • @jazzaheadde in Bremen with @markkavuma & @donovan_jazz_sax (England) @benjaminjephta (South Africa£ and our England Connect delegates • @reaamusic @wea
View fullsize Applications are now open for Official Showcases at @folk_alliance 2026 in New Orleans 📍 British Underground returns to Folk Alliance International, supporting UK artists to take part in this global gathering of the folk and roots music community.
View fullsize Meet the Connect programme delegates, who head to @jazzaheadde in Bremen, Germany this April 🎷🇩🇪 British Underground is a partner at the England stand and showcase funded by Arts Council England at jazzahead!, and is supporting a delegation of p
View fullsize Highlights from @sxsw so far: The Future Art and Culture programme has been a dynamic and creative exploration of themes reflecting our current experiences as well as probing what we predict will come. Swipe across to see: • Cosmos in Focus @
View fullsize British Underground’s award-winning “Future Art and Culture” returns to SXSW with pioneering creative talent across XR, VR, Ai and innovation. Swipe across to see this week’s full programme of panels, XR exhibits, showcasing,
View fullsize Reflections on Remix Summit 2025—where culture, tech, and innovation collided in London this January. British Underground hand the mic to Marc Boothe (founder of @b3media), who joins us in annually supporting a cohort of emerging artists to at

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The 2025 @folk_alliance official showcase schedule is now live on www.folk.org 🗓️ Folk Alliance International is the world’s largest gathering of the folk music industry and community, crossing a diverse array of genres including Appalachian
The Horizons stand at @womex_theworldmusicexpo 2024 in Manchester was a hive of activity throughout the five-day expo and conference, encouraging new and familiar faces to connect, network and share ideas. We welcomed a record number of bursary dele
Day 2 of the Horizons Regional Stage at @womex_theworldmusicexpo 2024 featured @ceryshafana (Wales), @gnossmusic (Scotland) and @balimayaproject (England) 🎶 Cerys Hafana opened with ethereal harp-led Welsh pop followed by G
An outstanding kick-off to the Horizons Regional Stage at @womex_theworldmusicexpo 2024 featuring @amylaurenson 🏴󠁧󠁢󠁳󠁣󠁴󠁿@ollamh_ (Strange Boy) 🇮🇪 and @honeyfeetmusic 🏴󠁧󠁢󠁥󠁮󠁧󠁿 🎶 From Amy Laurenson’s experimental take on the trad
‘The Broadside Hack’, directed by British Underground’s Crispin Parry, shot by the @thosenorthernboys and made in collaboration with @broadsidehacks founder Campbell Baum is screening at WOMEX 2024 at the Manchester Film Library. B
The Catalysing Global Music Initiatives panel at @womex_theworldmusicexpo was a resourceful, engaging and well-attended event with valuable contributions from @funkbutcher ( @britishcouncil ), @adamjeanes ( @aceagrams ), Kate Lowes ( @brightersound )
British Underground have arrived in Manchester and are ready for @womex_theworldmusicexpo the most international and culturally diverse music meeting in the world, across a 3-day global music conference including a trades fair, workshops, talks, film
To celebrate the WOMEX conference coming to the great city of Manchester on October 25th, 2024, British Underground, Arts Council England and Songlines Magazine publish Routes, a FREE 52-page printed guidebook highlighting England’s best festiv