THE GOOD SHOWCASING GUIDE
A living resource by British Underground to help you navigate international stages, build industry connections, and
elevate your career on the world stage

In Print and In Person: Songlines Publisher James Anderson-Hanney on Championing Global Sound
With a background spanning visual arts, advertising, and music journalism, James Anderson-Hanney, Publisher of Songlines magazine, has carved a career that blends cultural curiosity with entrepreneurial spirit. British Underground spoke to James the enduring power of music to transcend borders and championing global music through editorial and strategic partnerships.
Industry insights with Yemi Sawyerr: International showcase prep and balancing a multifaceted career
Radio host, musician and events coordinator at Jazz re:freshed Yemi Sawyerr heads to her third SXSW in Austin this year. British Underground ask Yemi how to successfully prepare for industry conferences like SXSW, what diversifying the music industry and curating culture entails and how to balance a professional and musical career.

How to prepare for a global industry conference with Spafax’s Philippa Starns
Audio Manager UK at Spafax Philippa Starns heads to her eighth WOMEX this year. British Underground ask Philippa how to successfully prepare, engage with and enjoy global industry conferences like WOMEX.