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Explore British Underground’s projects, programmes, travel and inspirations as well as showcasing support and advice.
Celebrating two decades at SXSW Austin
As SXSW launches in London in 2025, British Underground reflect on 20 years of showcasing exceptional, emerging UK talent across live music and technology at SXSW in Austin.
Apply: SXSW Sydney 2024
Apply now and discover all the ways you can participate at SXSW Sydney October 2024 – from performing live music, premiering your film project or proposing topics and panel speakers and much more.
Amy Winehouse: Part of British Underground showcasing history
Celebrating the release of Back to Black, the feature film that chronicles the life and music of Amy Winehouse, British Underground’s Crispin Parry reflects on producing her US debut at the NYC Bowery Ballroom on March 13, 2007.
Five minutes with Adam Cole
The Future Art and Culture artist reveals why tech, violence and kisses were such a winning combination for him at the SXSW XR Exhibition.
Eli Crossley: The Pursuit to Play
Musician Eli Crossley, mother Emily Reuben OBE and British Underground founder Crispin Parry feature in BBC technology journalist Nick Kwek ‘s documentary “Click”, raising awareness for access to technology that helps people like Eli, who has Duchenne Muscular Dystrophy (DMD), keep his artistry alive.
Sian Eleri’s official SXSW recap on Selector Radio
Sian Eleri gives the inside look into SXSW as she broadcasts direct from the live music capital of the world, Austin, Texas.
UK artist Adam Cole’s Kiss/Crash wins XR Audience award at SXSW 2024
Kiss/Crash by new media artist Adam Cole wins the SXSW 2024 XR Audience award. This award-winning piece includes autobiographical themes of loneliness, desire, and intimacy in the digital age.
Jazz re:freshed Outernational returns to SXSW with an outstanding live showcase
With a queue all night round the block at the Velveeta Room in Austin, Jazz re:freshed Outernational hosted their 8th live music showcase at SXSW featuring UK Jazz acts Chelsea Carmichael, Richard Spaven, NeOne the Wonderer, Kyra, Ebi Soda and Sultan Stevenson.
UK studio Hatsumi's Soul Paint wins XR experience competition at SXSW 2024
UK studio Hatsumi’s project SOUL PAINT wins the XR experience competition at this year’s South by Southwest festival in Austin, Texas.
British Underground announce three UK showcases at SXSW
Celebrating 22 years hosting UK showcases at South by Southwest (SXSW) from Amy Winehouse to Stormzy, British Underground announces three curated nights of music as part of the official SXSW Music programme.
British Underground launch Future Art and Culture 2024
British Underground and Arts Council England together announce the eighth Future Art and Culture at the international festival of tech and innovation, South by Southwest Interactive (SXSW).
Jazz re:freshed Outernational announce line up for 8th edition of SXSW showcase
Celebrating its 20th anniversary, pioneering grassroots jazz organisation Jazz re:freshed partner with British Underground for the 8th edition of the showcase at SXSW.
Preparing for SXSW music showcasing with PRS
Connecting with our partners, managers and emerging music talent, BU were amongst some of the people and organisations in the UK music industry prepping to showcase at SXSW.