BU Culture
SXSW PanelPicker Voting Is Now Open
Every year, SXSW invites its global community to share bold, creative, and forward-thinking ideas by submitting proposals for presentations, panels, workshops, book readings, and more. Vote for the ideas you want to see on the world stage.
SXSW Austin 2026 XR Submissions Are Now Open
If you're pioneering new ways to tell stories, connect communities or challenge the senses through XR, SXSW Austin is your platform.
XR Artist Poulomi Basu on International Showcasing, Exhibiting After SXSW and Sustainable Activism
Poulomi Basu is an award-winning artist, activist, and Future Art and Culture alum whose work expands the boundaries of art, film, and emerging technologies. In this interview, Poulomi shares her journey after successfully showcasing at SXSW and why she pushes the boundaries of storytelling for international connection and cultural equality.
SPEAK AT SXSW Austin 2026: Submit Your Proposal
The SXSW Austin PanelPicker is now open for submissions, offering an unparalleled opportunity to share your ideas and insights at one of the world’s most influential events in technology, music, film, and culture.
Austin to London: Arts Council England Champions Music and Immersive Innovation at SXSW
Two dynamic, well-attended Arts Council England events spotlight music talent and immersive innovation. Plus, download the Future Art and Culture SXSW Austin Roundtable report.
British Underground’s Award-Winning “Future Art and Culture” Returns to SXSW with More Pioneering Creative Talent
FAC 2025: World premieres include a new immersive film by Taiwanese artist Ting-Tong and the UK's Blast Theory, a journey through the cosmos by Atlantic Productions and Sussex University and the future of immersive live music experiences with Ristband.
Build Your Own Pyramids, Write Your Own Hieroglyphs - Reflections on REMIX 2025
REMIX in a nutshell is a carefully curated collision of worlds. But what happens when you introduce voices that don't fit the standard creative tech narrative? British Underground hand over the mic to Marc Boothe, founder of B3 Media.
Sarah Ticho’s exhibitor guide to SXSW
A year on from winning the Special Jury award at SXSW 2024 for Soul Paint, Sarah returns to SXSW 2025 as Future Art and Culture’s ambassador, kicking off this year’s expedition with exhibitor tips, a detailed food & drink guide and all you need to know before you head to Austin.
Bringing International Artists from UK and Beyond to Montréal for Folk Alliance International 2025
British Underground present a lineup of 30 artists from the UK and beyond in Montréal at the upcoming Folk Alliance International Conference (February 19 - 23).
Future Art And Culture At SXSW 2025 - Are You Ready?
Look ahead to the British Underground Future Art and Culture key dates at SXSW in Austin, Texas.
SXSW 2025 in Austin is open for business
As the SXSW Austin applications season opens, we share tips and guidance from Una Johnston and British Underground about PanelPicker, alongside other useful information about the conference.
UK artist Beatie Wolfe’s ‘Smoke and Mirrors’ wins Prix Ars Electronica’s “Golden Nica” award
Beatie Wolfe wins the Prix Ars Electronica’s “Golden Nica” award for ‘Smoke and Mirrors’, which premiered as part of British Underground's 2024 Future Art and Culture programme at Innovation Bridge Europe at SXSW 2024.
Culture round up: Sheff DocFest, Folk Alliance showcase submissions & mindful travel
XR experiences, the premiere of ‘Harder Than the Rock’, Folk Alliance showcase deadlines and mindful travel.
Amy Winehouse: Part of British Underground showcasing history
Celebrating the release of Back to Black, the feature film that chronicles the life and music of Amy Winehouse, British Underground’s Crispin Parry reflects on producing her US debut at the NYC Bowery Ballroom on March 13, 2007.
Five minutes with Adam Cole
The Future Art and Culture artist reveals why tech, violence and kisses were such a winning combination for him at the SXSW XR Exhibition.
Eli Crossley: The Pursuit to Play
Musician Eli Crossley, mother Emily Reuben OBE and British Underground founder Crispin Parry feature in BBC technology journalist Nick Kwek ‘s documentary “Click”, raising awareness for access to technology that helps people like Eli, who has Duchenne Muscular Dystrophy (DMD), keep his artistry alive.
UK artist Adam Cole’s Kiss/Crash wins XR Audience award at SXSW 2024
Kiss/Crash by new media artist Adam Cole wins the SXSW 2024 XR Audience award. This award-winning piece includes autobiographical themes of loneliness, desire, and intimacy in the digital age.
UK studio Hatsumi's Soul Paint wins XR experience competition at SXSW 2024
UK studio Hatsumi’s project SOUL PAINT wins the XR experience competition at this year’s South by Southwest festival in Austin, Texas.
British Underground launch Future Art and Culture 2024
British Underground and Arts Council England together announce the eighth Future Art and Culture at the international festival of tech and innovation, South by Southwest Interactive (SXSW).
Art + VR: The Future Art and Culture podcast
Explore VR with Luke Ritchie, Chief of Strategic Partnerships at Reactional Music and Creative Technology Advisor at San Francisco Symphony about the intersection of Art and VR.