Naho Matsuda’s ‘Every Thing Every Time’
British Underground are looking for innovative artworks, installations and immersive projects for our Future Art and Culture showcase at SXSW Interactive, 13-19 March 2020
" THERE IS NOTHING ELSE LIKE IT IN THE WORLD "
More information below. Please nominate projects here.
Potential participants will need to have experience of delivering ambitious projects into a complex and dynamic festival environment. After nominating through the process outlined here, shortlisted projects will be asked to apply directly to SXSW in August, and the SXSW jury will make the final decisions towards the end of 2019. If selected by SXSW, projects will receive a tailored funding and support package from British Underground.
SXSW Art Program
We are looking for outstanding digital art projects from England to showcase in the SXSW Art Program that British Underground can support through the Future Art and Culture initiative.
To nominate projects for consideration please click here.
In 2019 we exhibited Naho Matsuda’s ‘Every Thing Every Time’ produced by FutureEverything in Brush Square Park. For more information click here.
In 2018 we exhibited Marshmallow Laser Feast’s ‘A Colossal Wave!’ across two floors in the Austin Convention Centre. For more information click here.
SXSW Virtual Cinema
We are looking for world-class XR (VR, AR and MR) projects from England to showcase in the Virtual Cinema that British Underground can support through the Future Art and Culture initiative. To nominate projects for consideration please click here.
In 2019 we exhibited BBC VR Hub’s ‘Nothing to be Written’ created by 59 Productions with an original score by Anna Meredith. For more information click here.
In 2018 we exhibited Philharmonia Orchestra’s ‘Beethoven’s Fifth’ directed by Jessica Brillhart and produced in partnership with NASA. For more information click here.
Art and Innovation Lab
As part of the Future Art and Culture programme at SXSW 2020, we will host a pop-up Art and Innovation Lab. This project will complement our in-festival programme to showcase a diverse and innovative selection of XR (VR, AR and MR) prototypes and works-in-progress from England. To nominate suitable prototype projects please click here.
In 2019 we hosted the Art and Innovation Lab at the British Music Embassy venue, where Royal Shakespeare Company and Imaginarium Studios demonstrated mixed reality (MR) experiences in partnership with Magic Leap.
About Future Art and Culture
Future Art and Culture is a bespoke showcase initiative supported by Arts Council England and produced by British Underground that sits within the main SXSW Interactive conference and exhibition. The showcase programme focuses on digital and immersive technology in the art and culture sector and includes large-scale digital artworks, XR installations, discussion panels, networking events and business development opportunities.
To see the 2019 Future Art and Culture schedule click here.
“THE FUTURE ART & CULTURE PROGRAMME AT SXSW 2019 DEMONSTRATED HOW ART PRACTITIONERS CAN LEVERAGE AI/AR/VR AND OTHER IMMERSIVE TECHNOLOGIES TO BRING PEOPLE CLOSER TOGETHER AND
VIEW THE WORLD IN A NEW AND PROFOUND WAY.”
SXSW is a 10-day conference held annually in Austin, Texas that has become a key event internationally for creative and future-thinking professionals working innovatively across a range of industries and disciplines. It offers discussions, showcases, screenings, exhibitions, and a huge variety of international networking and business development opportunities. The scale and international delegate reach of SXSW is vast: 2,128 sessions; 4,799 speakers; 73,716 attendees from 106 countries. For more information about SXSW click here.
“IT’S SUCH A CRUCIAL PART OF THE ARTS AND TECHNOLOGY COMMUNITY AND SETS THE TONE FOR WHAT’S COMING THROUGH.”
“IT’S A VERY USEFUL NEXUS OF ART AND CORPORATE INTERESTS.”
“EVERYONE IN TECH IS THERE.”
6th Street, Austin
Nothing To Be Written
For more information contact
Future of Theatre and Tech panel
"IT HELPS TO PLAN STRATEGY FOR HOW AND WHEN TO ENGAGE WITH THE INTERNATIONAL COMMUNITY IN FUTURE.”
“IT IS A GREAT EVENT, INSPIRING, USEFUL AND VALUABLE.”
“LOTS OF PUBLIC EXPOSURE, POSSIBLE FUNDING AND COMMISSIONING OPPORTUNITIES.”
“WOULDN’T BE SURPRISED IF A FIVE OR SIX FIGURE PARTNERSHIP WAS BUILT OFF THE BACK OF PEOPLE WE MET.”
“IT WAS GREAT TO BE PART OF ‘’SOMETHING FROM THE UK’’ - IT REALLY MADE US FEEL QUITE PROUD. DESPITE BREXIT.”
“MADE ONE OF MY LIFELONG PROFESSIONAL GOALS A REALITY.”
“THE PHYSICAL EXPERIENCE IS A POST-CONSUMERIST’S NIGHTMARE OF OVER-STIMULATION.”
“IN A WORD IT WAS BRILLIANT!”
“HIGHLY SUCCESSFUL - GREAT FEEDBACK AND VALUABLE NETWORKING OPPORTUNITIES”
Artwork for 2018 programme by