CASE STUDIES

RIO OLYMPICS 

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Rio Olympics x British House x British Underground

 

During the Rio Olympics BU produced a number of showcases for UK partners at the British House including Elf Kid, Nadia Rose and Public Service Broadcasting

SBTV AT SXSW

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SBTV x SXSW x British Underground

In 2016 BU collaborated with Jamal Edward’s SBTV to produce the first grime showcase at SXSW headlined by Stormzy. Alongside the show we hosted a daytime boat party sponsored by Crowdmix.   

YOLA x BOOTLEG BBQ x BU

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Yola x Bootleg BBQ x British Underground

 

After introducing Yola to the Nashville music scene at BU’s Bootleg BBQ, we made the connection to local producer and Black Key’s guitarist Dan Auerbach. He consequently signed her to his Easy Eye Sound label and produced the Album Walk Through Fire which went on to receive 4 Grammy nominations.

 

 

OUTERNATIONAL

Jazz re:freshed x British Underground

 

At a time when only a handful of clubs in London were hosting the music of what would become the new jazz scene, BU and JRF took the bold move of hosting a showcase at SXSW. This has led to a long-term relationship covering showcase events across the globe including Afropunk in New York and Paris and Sim Sao Paulo plus a brand partnership with MQA and Bluesound.