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What is British Underground?


BRITISH UNDERGROUND is a creative production company that produces international showcases and strategic development projects in music and the arts that focus on international success.   


Since 2018 we have introduced immersive art and culture into the SXSW Interactive festival through digital art, VR and AR.

Supported using public funding by Arts Council England and produced by British Underground, Future Art and Culture showcases new work from England that blurs the boundaries of the arts and technology. The program includes panel discussions, installations and showcases.

 Take a look at our 2019 project at SXSW here


British Underground has helped hundreds of music-makers including Stormzy, Yola and Ezra Collective, break into interntional markets at showcasing events like SXSW. 

Working across genres from grime to folk, we also offer financial help with travel and accommodation for musicians through our relationship with the PRSF International Showcase Fund and we produce new music radio shows for British Airways in-flight entertainment system. Found out more about our music projects below.

We host stages, networking events and artist development projects at:

We produce the following international projects:

We produce a new music radio show for British Airways in-flight entertainment system featuring new outsider music from the UK. The show also includes exclusive interviews and live sessions.


We also make a handful of live music specials and discussions centred around our showcasing activity. 

You can find our latest tracklists in our newsletter below. Take a listen to our 2018 SXSW Selections show

Please send your tracks for consideration to ronan@britishunderground.net

An international showcasing toolkit created by BU. EI is a directory of showcasing events and funding, national government fodies, Trade Bodies and Development Agencies.


Read our April 2019 bulletin here.

British Underground Ltd
60-62 Clapham Road
+44 (0) 20 7840 5514


Please read our updated 

Privacy Policy for 2018