Loose Records is Europe’s premier independent Americana label.  They have been releasing outstanding music for 20 years, weathered the highs and lows of a fickle industry and somehow they are still in business.  Loose founder Tom Bridgewater and the panel will discuss the story of Loose, uncovering the secrets and revealing what it takes to survive and thrive as a European outpost of the Americana music scene and how the European market differs from the USA. How does Loose discover and sign acts like Sturgill Simpson, Courtney Marie Andrews, Dawes, The Felice Brothers, Hurray For The Riff Raff and The Handsome Family - often way before they have a US label? And how difficult is it to hang on to them once they achieve success? All of this - and more - will be revealed in advance of the label’s 20th Anniversary Showcase that night at The High Watt.