BU have produced UK showcases at SXSW since 2002. We were instrumental in setting up the British music embassy and several key genre specific showcases including folk, grime and heavy metal. 

 

Since 2017 we have co-produced the Outernational Jazz showcase with Jazz re:freshed.

Since 2018 we have produced the Future Art and Culture art and technology showcase for Arts Council England. You can find more information about it here.

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SXSW 2022

In March 2022 BU is set to bring another Outernational Jazz Showcase as well as the BU Happening, celebrating 20 years of showcasing at SXSW. Follow our twitter for live updates on both showcases and all of BU's SXSW activity.